El Marketing en los tiempos del Swine Flu.

27 Apr

The hispanic marketing rite of spring in downtown LA, Fiesta Broadway, took place this past weekend… swine flu in several states in the USA ( y la influenza porcina en Mexico) notwithstanding!

The usual crowds, booths, local security, street closures, product sampling and giveaways occurred with hundreds of thousands Latinos and other Angelenos gathered for the occasion. All happening along Broadway from Olympic blvd to 1st street. (¿Por qué será que la gente se forma y se forma nomas para que le regalen un lapiz o le firmen una foto? ) The bigger deals were a free water bottle or t-shirt. I noticed that the giveaways or premiums were much more scaled back this time around, as all companies have surely cut back on their promo spending this year.

All in all, the event still manages to create impressive attendance, even if the headliners on stage were mostly B or C list. (Sorry, canal 22.) As always, pix are  by yours truly.

 

Stage view with downtown LA and thousands of people in the background.

Stage view with downtown LA and thousands of people in the background.

 

On foot at Fiesta Broadway 2009.

On foot at Fiesta Broadway 2009.

 

New flavor from Vitamin Water, their first in Spanglish; TRANQUILO made with "tamarind+pineapple" was given out.

New flavor from Vitamin Water, their first in Spanglish; TRANQUILO made with "tamarind+pineapple" was sampled.

 

La Virgen de Guadalupe presente en downtown LA.

La Virgen de Guadalupe presente en downtown LA.

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One Response to “El Marketing en los tiempos del Swine Flu.”

  1. ale April 28, 2009 at 11:27 #

    Justo ayer en la tienda azul de la happy face I overheard a uno de los encargados dando la orden de suspender todo product sampling, se acabo eso de ir a la costco a botanear…jajajajaaa…cochina gripe o gripe cochina o como va…aaahh, gripe porcina

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