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Yo quiero mis Sound Machine Headphones

11 Apr

Emilio Estefan is a name that stirs up good memories, admiration and a sense that Hispanics somos bien representados wherever he goes. Soy su fan!

I remember dancing to Miami Sound Machine and the Conga en las primeras fiestas que iba de la escuela back in the mid 80’s, and believe me when I tell you I can also lip sync to all of Gloria Estefan’s greatest hits. It’s nice to see los Estefan are always doing all sorts of creative things and trying out new ventures. 

Which leads me to this very cool product, the Sound Machine headphones,  just introduced yesterday at Hispanicize 2013 in Miami, the annual event for Latino Trendsetters and Newsmakers. Yes, even as we speak all sorts of blogueros y blogueras, social media mavens, brands, marketing folks, music peeps and film companies are converging for a week long party slash conference to discuss why los Latinos somos lo máximo. (Ni crean que no me quedé con las ganas de ir! Well, maybe next year.)

Mr. Estefan collaborated with Target and Monster headphones to develop these premium “high-performance, sonically superior” headphones which are available as of April 14th in two presentations: On Ear ($149.99) and Over Ear ($249.99). It seems they are a fabulous way to connect to your music, films and gadgets. Además, they come in a glossy purple color which I immediately loved. Purple lovers, you know who you are.

The lucky people attending Hispanicize had a chance to check them out at the launch party held by Target on Wednesday, over at the pool area of the Eden Roc hotel. They even had synchronized swimmers performing to Reik’s “Peligro” song (which I love, yay for los Reik de Mexicali!) and I hear it was a lot of fun.

So I’m intrigued and will probably stop by Target to test them soon and see if they’re worthy of a Miami Sound Machine Conga percussion, a ver si es cierto que ComeonshakeitbabydotheConga….

I’m also curious to see this other collaboration Mr. Estefan has with Target, called Emilio Estefan Picks, a selection of his favorite movies, music and books. Siempre me llama la atención saber lo que leen y ven la gente que es muy successful.

Les comparto estas fotos que me mandaron los de Target para compartir acerca del evento y de los headphones. Let’s check them out and see what we think.

Maybe it’ll finally replace my rinky dinky $10 cheap shots that I bought over at Big Lots, nomás para salir de apuros. I’m due for a nice pair of headphones soon.

MIAMI BEACH, FL - APRIL 10:  Emilio Estefan and Target celebrate the launch of Sound Machine by Monster headphones at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida.  (Photo by John Parra/Getty Images for Target)

MIAMI BEACH, FL – APRIL 10: Emilio Estefan and Target celebrate the launch of Sound Machine by Monster headphones at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Target)

MIAMI BEACH, FL - APRIL 10:  Guests celebrate the launch of Sound Machine by Monster Headphones with Emilio Estefan & Target  at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida.  (Photo by John Parra/Getty Images for Target) Second from left, the fabulous Debbie Deras from deborahderas.com.

MIAMI BEACH, FL – APRIL 10: Guests celebrate the launch of Sound Machine by Monster Headphones with Emilio Estefan & Target at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Target) Second from left, the fabulous Debbie Deras from deborahderas.com (Hi Debbie!)

Having fun at Hispanicize 2013 at the Eden Roc hotel in Miami, during the party to launch Sound Machine headphones.  (Photo by John Parra/Getty Images for Target)

Having fun at Hispanicize 2013 at the Eden Roc hotel in Miami, during the party to launch Sound Machine headphones. (Photo by John Parra/Getty Images for Target)

Se ven super Esther Williams las synchronized swimmers que presentaron los Sound Machine headphones, aqui con Emilio Estefan.  (Photo by John Parra/Getty Images for Target)

Se ven super “Esther Williams” las synchronized swimmers que presentaron los Sound Machine headphones, aqui con Emilio Estefan. (Photo by John Parra/Getty Images for Target)

These are the Over Ear model I liked, retail for $249.99 at Target and avialble from April 14th.

These are the Over Ear model I liked, retail for $249.99 at Target and avialble from April 14th.

Bravo Dreamers! Bravo President Obama!

15 Jun

Today is a good day if you are a young undocumented student in the USA and you were fighting for a chance to stay legally in the country you love, and the only country you know. Breaking news this morning! This is a bit from the New York Times:

U.S. to Stop Deporting Some Illegal Immigrants

By 

WASHINGTON — Hundreds of thousands of illegal immigrants who came to the United States as children will be able to obtain work permits and be safe from deportation under a new policy announced on Friday by the Obama administration

The policy, effective immediately, will apply to people who are currently under 30 years old, who arrived in the country before they turned 16 and have lived in the United States for five years. They must also have no criminal record, and have earned a high school diploma, remained in school or served in the military.

See the complete article here.

Congratulations to the Dreamers, and we realize that there is still so much more to do for them. Here’s how you can participate and support, through one of the major organizations fighting for them, Presente.org. I just received an email from one of its founders, Gaby Pacheco, and it urged us to keep fighting. This is from her email:

It would be easy to stop here and celebrate the President’s words, but we’re 1.2 million deportations past words at this point. We have to send the country a message that while we appreciate the President’s announcement today, we won’t stop fighting for change until we see it.

That’s why I need you to tell the President, Congress and other leaders in this nation that you stand with me, and millions of undocumented people who have become Americans, even if we don’t have papers that recognize us as such. If you tell them that you stand with us, you’ll be sending a message, and that you’ll continue to fight against every deportation. Tell them, now, and tell all your friends to do the same:

http://act.presente.org/sign/withdreamers

Go to Presente.org for more information.

So on that note, let’s keep up the fight for these kids. I personally know of several exemplary, smart, hard working, decent, and best all around kids who would love a chance at citizenship and who love this country just like any citizen born here. You would do anything to help them because they are the best of us, really.  As TIME Magazine said this week (bravo Time Magazine! This is the 2nd cover in 3 months dedicated to Immigration issues) “WE ARE AMERICANS…. Just not legally.”

It’s about time to make it happen for them and for the rest of the hard working, respectful immigrants who want to do things right and stay here legally.

Amazing cover by Time Magazine for the week of June 15, 2012. They probably just increased their Latino readership ten fold with all their new readers!!

Nice try, William Levy

22 May
20120522-234735.jpg

4 shots taken with the iPhone from the Season Finale of Dancing With the Stars on ABC. William Levy came in 3rd place.

Pues he didn’t win the disco ball trophy de Dancing With the Stars, pero como dicen por ahí: No gano pero como me divierto. Call me “wishy washy” pero…in the end, despite my earlier criticism, I ended up rooting for William Levy. So it was kind of disappointing to see him in 3rd place. Pero reconozco que le echó muchas ganas.

(De veras que sometimes ni yo me entiendo!)

Anywhoo, it’s just another reality show coming to and end. Which means, ahi vienen los Summer reruns.

Sofía Vergara proves Latinos are thriving in the new marketplace

14 Mar

It’s been a beautiful year so far for the lovely Ms. Sofia Vergara, and she is not shy in admitting she is turning 40 this summer.  Hey, it’s about time we all embraced that milestone.

Sofia Vergara on the cover for the April 2012 "InStyle" issue.

Take a look at her 2012 so far: Continued Hit TV Show on ABC: Check. Emmy Award for the show: Check. Modeling Contracts Galore: Check. Vanity Fair Oscar Party sitting next to Tom Ford: Check. Gigantic Times Square Ad: Check. Cover of the new InStyle for April: Check.

Not bad for la colombiana que conocemos desde hace muuucho, back cuando era más famosa por ser amiga de los famosos y por ser bonita. She’s come a long way and I don’t know about you, pero a mi me da mucho gusto. I guess at first we didn’t give her much credit, but she has proven to be a genuinely funny and talented actress. There, I said it. I don’t care if she turns out to be a diva like Salma or a little ditzy like Charo. She’s earned my respect. It takes a lot of guts and patience to make it big the way she’s made it in Hollywood and on Madison Avenue.

A gigantic Sofia Vergara and her Pepsi ad hover over Times Square in New York. Photo by Yours Truly. February 2012.

Photoclip from VanityFair.com. Photo by Getty Images. Sofia with Tom Ford (left) and her boyfriend Nick Loeb at the 2012 Vanity Fair Oscar Party in LA.

I read this article today on AdWeek and was impressed with how los big shot americanous en marketing view the advertising and branding opportunities que los latinos (y los latino “wannabes”) representan.

Of course this is not the discovery of the holy grail, but it’s always nice to hear, right?  There are many IMPORTANT people trailing our habits, tracking what we spend on, keeping an eye on who we like and trying to figure out what we will like in the future.

Here’s a clip of the story:

From the website AdWeek.com

“Old Brands, New Faces” by T.L. Stanley

Take a look at Sofia Vergara. Go ahead—everybody else is.

The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at Kmart stores, hawking Diet Pepsi during the Super Bowl, and keeping us laughing out loud on ABC’s Emmy-winning Modern Family, TV’s top-rated comedy.

Vergara joins stars including Jennifer Lopez, Marc Anthony, Eva Longoria, Eva Mendes and Selena Gomez who constitute the face of the “now” America and to whom brands are turning to reach consumers across diverse and evolving cultural and demographic constituencies.

Vergara in particular is “a role model and a poster child for crossing over from Spanish-language media to mainstream U.S. success,” explains Rochelle Newman-Carrasco, a Hispanic marketing expert at the firm Walton|Isaacson in Los Angeles, referring to the star’s beginnings on telenovelas. “Almost no other Latina has done that, and she’s managed to become a powerhouse without ever forgetting who she is and where she came from. She didn’t shed her Hispanic-ness.”

Keep reading article HERE: Adweek. The article is featured on the current Hispanic Issue.

Great Time Magazine cover this week: “Yo Decido”

23 Feb

Ya era hora que alguien lo dijera. Bravo Time Magazine. We love it. What a brilliant headline. I think it will catch on as a new mantra, along the lines of the always energetic but overused “Sí Se Puede.” (Para los mexicanos esto representa el amor/apoyo a la Selección Mexicana de Futbol solamente.)

“Yo Decido,” which for all my English speaking amigos, translates to “I Decide,” is a pretty strong statement. Yes, we have the power to make a difference.

I think this might be the first time that the magazine has a Spanish title on their cover and a mainstream media outlet declares the power of Latinos in the next elections. Look for it this week on your newsstand. I looked for it yesterday but it had not arrived.  It’s already making the rounds all over the place for the daring title and important subject matter.

Case in point: my 92 year old grandmother became a US Citizen last year and when they asked her why she wanted to become a citizen she said, “PARA TENER VOZ Y VOTO.” (“So I can have a voice and vote.”)

Here is the cover below and the link to the article online at Time.com “Why Latino Voter Will Swing the 2012 Election.”

From Time.com, the cover for the week of March 5, 2012.

New Spanish TV Network debuts in the fall: MundoFox

23 Jan

Big news in TV Land today…en Español!

According to a press release today by the AP, MUNDOFOX, a new Spanish broadcast television network is launching in the fall. It will be the Spanish version of FOX (owned by Rupert Murdoch, ya saben que no tiene la mejor presencia en los medios lately) and it will try to appeal to the Hispanic viewer. Ya ven como sí nos quieren mucho en este país y el español no se está acabando, como muchos creen.

Pues let me tell you one thing, Mundo Fox: lest you change your tone on politics and your own political agendas pushed by NewsCorp., I won’t be that tempted to watch. But if you have smart, modern and well produced shows that don’t feature morning tv hosts doing dance numbers with Mambo and ChaCha, or scripted sitcoms that don’t follow the recent fiasco of “Rob” (sorry Eugenio Derbez, I really wanted to like you on this show) then maybe that will lure us in.

They are partnering with los productores colombianos RCN, which made Betty La Fea (only like one of the best telenovelas EVER, which I used to watch religiously and blog about) among other smash hits. So it should be interesting to say the least.

Here’s the press release. Click to read. Let’s see what happens and how Telemundo and Univision react.

News Corp plans US Spanish-language broadcaster:

http://hosted.ap.org/dynamic/stories/U/US_NEWS_CORP_MUNDOFOX?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT

Wordless Weds: New stamps honoring Latino Music Legends

9 Nov

At the post office yesterday, loved these stamps: Selena, Tito Puente, Celia Cruz, Carmen Miranda, and Carlos Gardel. Nice way to adorn your regular mail, if you're still sending any.

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