Emilio Estefan is a name that stirs up good memories, admiration and a sense that Hispanics somos bien representados wherever he goes. Soy su fan!
I remember dancing to Miami Sound Machine and the Conga en las primeras fiestas que iba de la escuela back in the mid 80′s, and believe me when I tell you I can also lip sync to all of Gloria Estefan’s greatest hits. It’s nice to see los Estefan are always doing all sorts of creative things and trying out new ventures.
Which leads me to this very cool product, the Sound Machine headphones, just introduced yesterday at Hispanicize 2013 in Miami, the annual event for Latino Trendsetters and Newsmakers. Yes, even as we speak all sorts of blogueros y blogueras, social media mavens, brands, marketing folks, music peeps and film companies are converging for a week long party slash conference to discuss why los Latinos somos lo máximo. (Ni crean que no me quedé con las ganas de ir! Well, maybe next year.)
Mr. Estefan collaborated with Target and Monster headphones to develop these premium “high-performance, sonically superior” headphones which are available as of April 14th in two presentations: On Ear ($149.99) and Over Ear ($249.99). It seems they are a fabulous way to connect to your music, films and gadgets. Además, they come in a glossy purple color which I immediately loved. Purple lovers, you know who you are.
The lucky people attending Hispanicize had a chance to check them out at the launch party held by Target on Wednesday, over at the pool area of the Eden Roc hotel. They even had synchronized swimmers performing to Reik’s “Peligro” song (which I love, yay for los Reik de Mexicali!) and I hear it was a lot of fun.
So I’m intrigued and will probably stop by Target to test them soon and see if they’re worthy of a Miami Sound Machine Conga percussion, a ver si es cierto que ComeonshakeitbabydotheConga….
I’m also curious to see this other collaboration Mr. Estefan has with Target, called Emilio Estefan Picks, a selection of his favorite movies, music and books. Siempre me llama la atención saber lo que leen y ven la gente que es muy successful.
Les comparto estas fotos que me mandaron los de Target para compartir acerca del evento y de los headphones. Let’s check them out and see what we think.
Maybe it’ll finally replace my rinky dinky $10 cheap shots that I bought over at Big Lots, nomás para salir de apuros. I’m due for a nice pair of headphones soon.