The reference to Versace still gets good airtime.
Not your typical wrestler, Rey Misterio is an authentic luchador that has crossover appeal with gringos.
Nice tagline Tecate!
Very cool surprise to find yet another example of Spanglish advertising. This time it was on English only tv, The Travel Channel, of all places.
As I was waiting for another installment of No Reservations with Anthony Bourdain (have yet to blog about this) a fairly new spot for Tecate Light turns on, featuring a few cultural hispanic references weaving into the “gringo” culture.
Among our contributions: Rey Misterio, an authentic luchador making his mark in the US wrestling world; a street sign that says “Beware of Perro Malo” warning you of an aggressive Chihuahua dog; and the Versanchez logo based on Versace, which surfaced circa 1994, but somehow doesn’t get old. I don’t know if mainstream americanos will get it, but it’s a nice try.
However, for the true brilliance of Tecate branding en español, please check out the Papás (parents) spots on youtube, which are hilarious. Here’s one below:
